Another account I worked on in LA was the Mattel advertising account. I only worked on one small part of it, as it was a vast empire made up of divisions such as Matchbox, Large Dolls, Boys Toys, Polly Pocket and of course, Barbie. (I worked on Boys Toys including some weird air hockey puck, WWF wrestling dolls and the Ren & Stimpy Talking & Farting Dolls. Ah, those were the good times.)
One of my favorite things about the account was the unique language used (love weird niche vocabulary). For example, to brief the creative team, we had to identify the wow factor of each toy. And the Barbie and Small Doll folk frequently discussed the intricacies of Hair Play.
I am reminded of this lately because I'm engaged in some Hair Play myself. I've been growing my hair longer and have hit the level of Below The Collar Bone, the longest I've ever had my hair. I've always been a short hair person, and am having a bit of adjustment to being a long hair person. Do you put it inside your shirt collar or outside? In front of your shoulders or back? How often do you wash it? How do you style it? All questions I never had to deal with before.
It was looking more and more like cotton candy and not in a good way so I got it trimmed this week. My hairdresser is so good that I hesitate to give out her name.* We've been together 14 years. I'm not the best advertisement for her because I've got weird hair, fine but wavy and regrettably frizzy. But she always makes my hair look fantastic for the first couple of weeks.
She did it again Monday. She got out a hair iron and "product" (another word I love) and totally changed the texture of my hair. It's silky. I've been tossing my head like a hair model, running my fingers through it and flipping it around. Barbie's got nothing on me this week. At least in hair play.
Before
After
*But I'll tell you anyway. Traci Klune at Salon Indulgence. Tell her Melissa sent you.
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